Kellawggs Supply Co is just a teeny tiny brand from Boston with two peeps (Erie & Dori) and a corgi named Aslan (the real worker). Together they want to build a community in #inpursuitofunicorns and support rad causes.
This bat is their logo & I interviewed Erie to find out more about unicorn chasing & giving back.
SF: What does Kellawggs stand for?
It’s embarrassing to admit, but the name Kellawggs is just a shake at the cereal (and it’s the name of the unicorn). It’s not such a surprise if you know me. I’m all about cartoons, children’s books, and yeah, colorful cereal.
SF: Love that you encourage people to “pursue your unicorn . . . ” what’s your unicorn?
This whole brand. I’ve got little to gain and a lot to lose. When a dear friend told me what a bad idea they thought it was, I knew then I had to pursue it. They weren’t wrong, it is crazy. It is scary. But your happy place is outside of your comfort zone. You’ve got to choose.
SF: You’re making a generous donation of product to EXPOSURE Skate – why?
You can’t live life in one spot, you just can’t, but sometimes people need a push. Or even just a little inspiration, like the kind EXPOSURE Skate provides in spades. I can’t skate like those girls but I can help them inspire more girls.
SF: Why did you start to skate and where do you skate?
My friend Dori got me on a skateboard some years back, and suddenly I had this daily dose of freedom and inspiration that I needed to just do it (sorry, Nike).
Boston has a strong skate scene, but I mostly keep to myself. I’m probably a contender for world’s worst skater–which I have no problem admitting–but I cruise to work really early in the morning when the city is still asleep and the sun is just waking up. That feeling defines skating for me personally.
SF: You mentioned selling out of your skate decks by word of mouth – was it literally selling them out of your garage?
It would be an exaggeration to even call Kellawggs a garage operation. More like a bedroom closet operation. I did set aside a number of decks to donate. The rest were given to friends and friends of friends, or quietly sold on craigslist below cost, just to get that unicorn out there. Those were pretty standard decks with as minimal a design as you could get, but people liked it. We are excited to be stepping up to a way more rad manufacturer for our next run of board designs, but there’s no eta on those yet.
If I can let you in on a little secret . . . Aslan actually does all the work. He’s magical. Dori let’s us know whether she thinks it’s tight or not. I just pay the bills. That’s the team, for now.
SF: What are your hopes for the brand?
My hopes for the brand are modest. I would be happy if we could break even, if the brand could sustain itself, while supporting a larger cause.
I really want he brand to support a something. It’s always been important to me to support something – give back. That new-old-stock “smile more” sticker with the lion on it was originally silkscreened for an art show I had almost a decade ago, and right on the backing: “proceeds to charity.” That time I supported an animal rehabilitation center.
If you don’t stand for something, just sit down?
If it does well, if my silly cartoons and whack calligraphy somehow resonate with people, all the better. I need to contribute something, though.
SF: Where can people see & get your goods?
You can find us at http://shop.kellawggs.com/products or on Instagram.
SF: Will you be able to make it to the EXPOSURE Skate November 7th event in Encinitas, CA? How did you find out about it?
October-December is killer at my day job. Sadly, I won’t likely be able to make it to the event, which is part of why I decided to donate boards instead of sponsoring. I really wanted to do a sponsorship and be there – if anything changes I will definitely come.
If you want to learn and see more about Kellawggs look for an upcoming post in @folkmagazine which will have information on how Keallwggs is giving one shirt to a local women’s shelter for every shirt or hat sold during the month. Or come to EXPOSURE Skate on November 7th in Encinitas,CA where the beautiful Kellawggs decks will go to some lucky winners.
Seriously if you’re looking for a cute gift for the fashionista in your life – who might already have everything – but really never has enough consider buying something from Kellawggs – a company who cares about everyone having clean clothes for the winter is a company worth caring about!
skatingfashionista
xoxo