I had the pleasure of visiting Hurly Headquarters in Costa Mesa, CA and chatting with Dominique Astorino their PR & Communications expert. I’m not sharing pictures from the tour because it was after all at their top secret compound. Literally they have a village of buildings, which look incredibly similar from the outside but once inside – WOW.
Hurley is known for its contribution to surfing. Reading about their technology like Phantom board shorts that are faster, lighter, and flexible is one thing – seeing them in action incredible. In the town hall building that’s exactly what was going on videotaping of the board shorts in action.
Making commercials isn’t all that happens in the Town Hall there’s a passage to the recording studio. Complete with instruments and state of the art equipment. And does Hurley have equipment in another building they keep it old school with an actual dark room. They can also make surf boards. And in another studio where the walls are floor to ceiling graphics from past shirts, they can silk screen old school.
They are also high tech with a wall of touch screens to check on all their social media sites and maybe my favorite high tech gadget the coffee table. Yes they have a coffee table whose face is a big screen television. It explains along with actual wet suits how thermo light technology works. Being a fashionista I appreciate clothing that’s less weight and keeps you warmer.
Throughout the offices there are people working collaboratively on graphics and other things. It was not at all like the show The Office – I totally believe they like each other and enjoy their jobs. And they like to give back – they have a charity similar to Make a Wish.
I really loved all the photos on the walls– made me feel they are proud of their history and that they have so many interests in addition to surfing such as skateboarding. They have their own indoor skate park including a wood pool. As if that’s not enough artists have come in and painted the walls. It was like being in a candy store and apparently they can go to other parks because they have a customized van from the Beastie Boys artist. It’s hard to decide if the skate park building or the last building on the tour was my favorite.
It is Hurley so you know they had a building which was the company store. A company store is like an outlet store only better because it has the latest things and discount prices that are real and no pushing and shoving. In addition to Hurley they have Nike SB. Literally they have a wall of Nike SB shoes all colors all styles.
I really had an excellent time and thank Dominique and Hurley for inviting me. By the way they found me through this blog and really want it to be successful. Yes they support girl power including girl skateboarding. I can’t tell you how much that inspires me to keep blogging.
As for the picture I selected to go with this post. Raglan sleeves this year I want to see raglan sleeves especially with fun colors. And I support wearing a bikini top under said raglan– because they had the world’s best bikini top – it did come in colors but I’m going with the basic black as this summer’s must have. After a summer session of skateboarding, you are ready for the beach!