Agenda July 2017 with the Skatingfashionista

Agenda Long Beach was on July 13 – 15, 2017.  With over 500 booths there’s literally something for everyone.  Including this year a sold out festival on the 15th.

Here’s what caught my eye.

I loved the looks of MarsQuest Sunglasses and when I sat down with owners Shawn & Mars, I was amazed to find out how truly durable & flexible they are.

They said step on them.  I did.

Then I saw them pull and twist them.

After all that they looked exactly the same.  How do they do it?  Maybe it’s because they are made of TR90 plastic and the design is hingeless or maybe they’re just magic!

Stylish, strong, and yes affordable.  All their styles (including a kids line), which are 100% polarized & have UV  protection, are available on their website and range in price from $30 – $50.  MarsQuest is an official sponsor of Sick Kids – a portion of each sale benefits the children’s hospital in Canada where MarsQuest is headquartered.

I’ve loved Fjällräven for forever.  One of my favorite parts of Agenda is checking in with Dana.

Originally designed for Swedish school children in 1978, the Kånken bags behind us are now worn by people all around the world.  I loved the patterned straps now available. Kånkens come in a variety of sizes and include a Classic & Mini that benefit the Arctic Fox.

Next it was time to check in with Nikita Clothing.  Loved the new dresses and tanks above.  They started in the back of a skateshop in the late 90s and continue to support all girls who ride.  Definitely check out their IG  to be inspired by girls who keep it stylish on & off the board.

Be still my heart, is that the perfect tee for binge watching the perfect show – Riverdale?  It is by

Yes, Betty and Veronica is a store.  You can shop on-line and you can follow them on IG to see all their clothes & accessories.  To see Betty and Veronica on the runway of the September 2016 NY Fashion Week – comics meet fashionistas – click here.

I didn’t find out if I was more Betty or Veronica, but I did find out my spirit animal thanks to the wonderful girls at the JAECI booth.  I thought I was an octopus – turns out I’m a fox.

click the picture above to take the quiz & find out your spirit animal

In addition to the Spirit Animal line I had a marvelous time exploring the Sweet & Unleashed lines – I’m still smiling about Goal Digger!

Plus I adored the #VOICEOFTHEWEB collection which is a collaboration with influencers that raises money for charities.  I hope you have the time to check it out & be inspired.

Above I’m with Claire & Rachel the founders and artists creating WKNDRS.  I love stories – I blog to share stories – so you know I loved that they met over 10 years ago in art school and now here they are at Agenda.

At my first Agenda, I heard a speech by Jon Wexler, where he said

Your passion is not a distraction!

When I meet people like Claire & Rachel – I’m just so inspired because their passion is now their job!

What’s your favorite pin by the WKNDRS?  I am partial to pineapples.  You never have enough pins or patches so it’s ok to have tons of favorites.

I’m usually about the visor, but as you can see above RT4M has me smiling in a hat.  I’m wearing the Bar Logo Pink and I found it comfortable & cute.

The smiles continued when I got to MERGE4.  They make socks for action sports people.

Above I’m with WeeMan.  He loves MERGE4 socks his favorite pair and mine too

Yes – you can wear WeeMan!  His socks are part of the MERGE4 Action Collaboration.  Check out all of their socks and wear a pair to see & feel how they “Grip Your Soul”.

The next booth to grip my attention was {emory park}.

Emory Park, from Los Angeles, is on a mission to

Design and produce unique and sophisticated clothing that makes women feel beautiful

From what I saw {emory park} is succeeding.  Check them out on their website and at stores like Nordstrom.

Next up it was time to take the plunge with Richer Poorer.

Richer Poorer elevates the ordinary by redefining “innerwear” with tees, socks, and underwear for men & women.  I loved their styles as much as I loved their mobile ball pit.

Richer Poorer was also part of Agenda Workshop where their co-founder & CEO Iva Pawling was part of:  Leveling the playing field:  lessons from female themed brands panel discussion.

My next stop The Casery also originated in LA.

The Casery, founded in 2016, truly helps you protect the one you love – your phone!  The marble case is currently the most popular – however, I’m partial to the pineapples and cactuses.

All the cases are drop tested from 4 feet at all angels which they perform at thanks to their dual layered construction.  They also feature a raised bezel that protects the screen from scratches & cracks.  All this protection while staying slim & stylish plus they’re affordable, most are available on the web for $28, makes them a must have for me.

What first attracted me to AYUR  was their handle design.  When I visited the booth I learned that AYUR means life.  I also learned what the brand is based on and the reported benefits of drinking from copper.

Ayurveda is a traditional science of holistic medicine to bring the body back into balance. Ayurvedic benefits of drinking from copper include beautifying the skin, anti-aging properties, improving digestion and fighting off disease.

Drinking water is good for you, drinking water from a bottle that’s stylish & easy to carry makes it even better.  Plus when you drink from an AYUR bottle you’re helping others.  A portion of every AYUR bottle sold goes toward ending the water crisis through their support of

An additional cool design from the Ventura, CA AYUR company is the “buddy cup”.  Yes, that’s what the teal and other colored bottoms are.  When you’re out and about with a friend who didn’t bring their water bottle you can share without sharing their germs.  Stylish & smart – I love that.

Speaking of sharing, I got to share a rest in Grand Trunk’s hammock.

Grand Trunk’s hammock is all that – who needs a bed.  It’s comfy, it’s portable, it comes in different sizes – use it on a stand, with trees – endless possibilities.  Worried about the weather, they have you covered with shelters.  They even have a Skeeter Beeter Model to keep the bugs out.

Above is their Parasheet Beach Blanket.  Originally I thought it was a hammock just flat – it’s not but it’s cool.  The pockets are for you to put sand in so your blanket doesn’t blow away.

Founded in 2001 by two wanderers who met while backpacking through Thailand, Grand Trunk Goods is another wonderful example of making your passion your business.

After relaxing in the hammock, I headed to Rastaclat to meet with Amy about what’s new.



I love my Miniclats both for their style and because they are a constant reminder that it’s my choice to #seekthepositive.  Life doesn’t always go as planned, so it’s nice to have the reminder.

In November, the reminder of #seekthepositive, will come from a new line including Hello Kitty.  You can’t see her on their website yet, but there she is up above.  Be sure to follow Rastaclat on IG to keep up with all their latest releases and availability.

Year of the Rooster Classic bracelet! was just restocked

By 5pm on Thursday it was time to fight the crowds at DC Shoes and find my friend Debs.

The fight was worth it.  She really did have ladies stylish velcro shoe.  I’m always a believer in pink, I’ve been iffy on high tops, and skeptical of velcro, but the Evan HI V SE – Evan Smith pro shoe – is stylish.  It’s also available in black.

I’ll never doubt Debs again!

My final stop of the show was catching up with friends Kori & Lenox at the Element booth.

Element is celebrating 25 years.  To be honest, they always seem to be celebrating which is one of the things I love about them.  What are they celebrating right now?

Congrats Mason on your new pro boards!

The Element Tribe includes Element Eden which was founded by Kori.  If you aren’t familiar with the story of how the skate industry’s first girls clothing line (in 1999) was born, I encourage you to read it by clicking here.

What’s new with Element Eden now?  You can shop their insta and be on the lookout for . . . eye spy with my little eye . . . bananas, camo & burgundy.

Till next time wishing you stylish adventures on & off the board.



Skateboarding Gives Her a Feeling of Freedom

@melina.luis loves to skateboard because of how it makes her feel – free.

She’s skateboarding in Costa da Caparica in Portugal.  It’s a beautiful beach town near Lisbon.

Costa da Caparica is a lively and modern resort town that is adored by the Portuguese, but virtually unknown by foreign tourists. The Costa da Caparica coastline is simply stunning, and is famed for its vast sandy beach, powerful surfing seas and wonderful natural scenery, all of which is less than a 20-minute drive from central Lisbon. –

I absolutely love when girls share there skate pictures and all the magnificent places they’re skateboarding.  I love parks, but as a Californian beach girl, I love the beaches more.

There’s something freeing about skateboarding with a view of the beach.

@melina.luis is from Portugal and her IG has lovely pictures of her adventures there and everywhere else she goes.  She’s all about staying active and seeking adventure – below she’s in Morocco and there’s also pictures from her adventures in Bosnia, Croatia, Montenegro, and more.

Where are you seeking adventure?  I hope you share soon because more girls skate when they see girls having fun skating and we’re all enriched when we see all the beautiful places there are in the world.


Conquer the World

@perfretka shares this picture from Park Swierklaniec with the caption

Czas podbić świat na dechach!

It’s time to conquer the world!  Conquering anything starts with believing you can.  Skateboarding is definitely something that helps you believe in yourself.  No matter where you’re skating, what type of board, or skate style – you will fall, get back up, and learn from your mistakes if you’re going to keep skating.

I love the pictures of girls skateboarding together, encouraging each other to keep going & having fun.  Skateboarding shows that hard work can be fun.

@perfretka and her squad are from Poland.

Where in the world are you having fun skateboarding?  All around the world girls can skate!


Kat Skateboarding at Loyola University

Kat @kateroo12345 learned to skateboard at Loyola University!  I’m a few years away from University, but I know I want to go to a school where they skate!

She’s in Chicago so skateboarding around campus will be seasonal.  I’m thrilled she learned at the beginning of the season so she has lots of time to have fun before winter.

Where are you skateboarding?  I love to share the pictures of girls who decided to try skating.  Deciding to try is probably harder than actually skating.  It’s a struggle between wanting to because it looks fun and the fear of falling.  Let the want overcome the fear.

Sure you’ll fall, but you’ll learn and the lessons you learn will help you on & off the board.  Skateboarding is sport, art, transportation, exercise, self-confidence building & so much more.



Nolliee Marosa

Nolliee Marosa get tons of encouragement from her dad.

I love how @wood_pusher4life encourages her.  I hope you watch the video above to see she gets right back up and she succeeds – that’s the power of encouragement.

Life’s full of ups & downs – skateboarding helps you develop the courage you need to keep getting up & trying again.  That courage comes even quicker when you have a cheerleader to encourage you!

How awesome that there’s dads out there who encourage their daughters to be anything they want & let them know they can do it & that they’re never alone!

The world needs more encouragement & less criticism.

Skate Rising with Girl Meets Strong – July 2017

On July 8, 2017 Skate Rising welcomed over 80 participants

to hear from Girl Meets Strong, get skate tips from volunteers – including staff from Academy Skate Park, and just have an awesome time at the Encinitas Community Park.

Above Lauren Cortizo from Girl Meets Strong inspired the girls to push through their fears.  She talked about her personal experience and how she too was scared, but used her fear as motivation to work harder and succeed.

She asked all the girls to close their eyes and imagine a life without fear.  No fear of falling or failing (not even on tests).  She then had the girls pair up to share stories of fears they had already overcome. Finally she welcomed girls up to the front to share.

Each of the girls received a Fear Less Do More bracelet as a reminder of what they learned.  Then it was time to skate.

The girls had Steve from Academy Skate Park all over the park.

Arbor Girls – Amelia, founder of EXPOSURE Skate and Tara were sharing tips and below parents were active cheerleaders.

I always love coming to Skate Rising events.  Seeing all the progress the girls are making is so inspiring.

Thanks to all the supporters like Skate XS and My Grey Matterz for helping make sure there’s loaner equipment.

Thanks also to Syck Trix for bringing out their Syck Trix Boards and Nekter Encinitas for keeping everyone hydrated.

The day ended with a raffle of prizes from donors.  Included in the prizes were a Silly Deck that was presented by Silly Girl Pro Bryce, a JoyJoy Watch, and a Pink Helmet Posse board that Kael won and gave to his sister Harlow.

Skate Rising happens the 2nd Saturday of each month and I hope you come to one soon.

To find out more about Skate Rising, EXPOSURE Skate’s youth program, follow them on IG or contact the organizer, Calli Kelsay at

Calli with the Girl Meets Strong Team

If you’re in the Phoenix Arizona area you can also check out Skate Rising Phoenix.  They have an event the 3rd Saturday of each month.


Shay & her Dog Love Sunset Cruises

Shaina Faith aka @stayfitshay captioned this fun photo

Just a girl and her dog who love a good sunset cruise 💙

How & with who are you having fun skateboarding with?

Skateboarding is sport & art – it’s also transportation, a stress reliever, and yes exercise!

When Shay isn’t skating with her dog, you might find her racing against a scooter.  There’s really a million ways to have fun skateboarding.

Hoping you all have fun skating this weekend.


Paula Roller Skating Fashionista

Paula aka @paulamnchw recently got to skate through the streets of Cologne with BTFL and I had the opportunity to ask her about how she came to love roller skating.

How long have you been roller skating & how did you get started?

Paula:  I’ve been skating for over 10 years now.  Like many young girls I dreamed about becoming a “figure skating princess”, but there was no ice rink in my hometown. So I started artistic rollerskating.  First as a hobby and now as a competitive sport.

When I moved to Berlin, I met so many cool people, who showed me a new perspective of rollerskating.   I’m discovering a new world full of sparkling roller discos, street skating and ramp skating action.

above video “roller dancing in the street”

On your IG, I see you skate indoors and outdoors. Is roller skating popular in Berlin is it growing in popularity? Are there a lot of places to roller skate?

Paula:  To do artistic rollerskating you need very smooth ground, like in a gym.  Artistic rollerskating in Germany is not very popular, like outdoor skating it’s a hobby.

In other countries, like Italy, there are a lot of public skating spots and everyone knows about this amazing sport.

However, lately I see more and more young girls on roller skates.  I’m happy to help them find good places to skate and learn tricks.  Most of them tell me they want to be like the girls from the new Disney channel series called “soy Luna”, which is actually about rollerskating.  Hopefully the next generation will make rollerskating more popular.

What do you like about roller skating?

Paula:  I like the way you can express yourself.  When I do artistic rollerskating I feel like a princess dancing to beautiful music.

For fun and action I enjoy outdoor skating with my friends at a skatepark or skating around the city.

Why do you think roller skating is good for girls?  

Paula:  I can recommend both of the the skating styles I do. The artistic one is all about passion, feeling like a little star performing your program with beautiful music plus hard work (exercise).  Freestyle skating on the street or in ramps is just about fun, action and spending some good time with friends.

Girls, just go out and skate!  Skate slow, skate fast, skate artistic, skate on streets – but just skate!

Thank you so much for sharing Paula.  You inspire me.  As someone who just recently took up roller skating, it’s great to have role models.  Seeing other girls having fun and just doing so much on their skates.

I’ve skateboarded for years at parks and on the streets especially by the beaches and now roller skating is a new way to explore, have adventures, and make friends.

Paula’s roller skating in Germany, I’m trying here in Southern California – where are you having fun roller skating?

When more girls share their roller skating fun it will inspire even more girls to try roller skating – so hope to hear from you soon.

When You Give a Calligrapher a Blank Longboard

What happens when you give a calligrapher a blank longboard?  Sarah shared her story of what happened to her.

above the deck that caught my eye & inspired me to find out more about Sarah

Sarah’s , a 30-something year old from Toronto Canada.  She’s been lettering and practicing calligraphy for about 4 years, trying out all types of styles – mostly doing wedding-related work.

You can check out all of Sarah’s work on her website

On her site you’ll get a glimpse into some of her amazing projects –

like the adidas subscription box above & below

Since she was young she’s always been interested in the surf/skate culture and wished she could ride around on a skateboard like the girls in the Roxy ads.

Did you try skateboarding?

I never tried skateboarding, mostly because I was intimidated and too scared. Last Christmas my husband bought me a longboard, a complete board with a blank deck.

I was equally as excited to start riding as I was to letter it. After doing some painting on my own board I wanted to create more and gear them towards other girls and women who want to ride.

What’s your process for designing boards?

I buy the blank decks locally and sketch out ideas on my iPad Pro. Usually the designs I create have some sort of pattern as well as lettering. To create the pattern, I draw the shape (like a flamingo) on my tablet and import them into illustrator to vectorize. I then spread them out over the skateboard dimensions I’ve set up in Illustrator.

Once I’m happy with the patten I send the file over to my Cricut (cutting machine) and cut it out with an adhesive stencil.   After it’s cut I place the adhesive stencil over the board and spray paint over the pattern. After the spray paint has dried I slowly peel of the stencil and

then sketch out the lettering piece over top using a pencil or special pencil crayon that rubs off with water. After the guides have been laid out I use One Shot paint and Mack brushes to paint in the lettering. I let this dry for a day and then put a couple coats of polyurethane over so it’s a little more durable.

These would look great on the wall but I’d rather see them being ridden!

I like lettering stuff that’s a little cheeky, a little girly but with a little bit of edge. Once I have the board finished I make my husband do a photo shoot with me so I can post them on Instagram 🙂

Above Sarah’s latest board & yes this one is hers she’s still skating!  To see even more of Sarah’s process you can check her out on YouTube.

I’m grateful that Sarah faced her fears of skating and then combined her passions into making such beautiful art.

If you’re thinking about skating and not sure what’s holding you back – maybe you need a board.  It worked for me, my dad got me a board, I looked at it, actually moved it around for about a year, but I finally skated it.  Plus look at Sarah, her husband got her a board now she’s a skater & deck designer.

Sarah long boarding with her husband

You’re never too young or too old to skate.  All you need to be is willing.  Hope you check out Sarah and her boards on her site above & her IG.  And I really hope you share your stories of having fun skating on Sarah’s boards – both she & I would love to see her boards in action plus more girls skate when they see girls having fun skating!