macy’s Shop for a Cause – Shop for Clairemont Skate Park

Screen shot 2016-08-21 at 12.07.40 PM

Every year macy’s hosts Shop for a Cause.  This year the certificates are good from Friday August 26th – Sunday August 28th.

Good at any macy’s store the certificate gets you  25% on regular, sale & clearance items.

Where can you get yours – well from me I’m selling them to support one of my favorite non-profits Clairemont (Mission Valley YMCA) Skate & Bike Park.

Yes – it’s $5 to get a certificate but the entire $5 goes to the charity.  And you will save much more than $5 if you use it.  It’s like an investment – spending to save plus doing good!!!

I’ll be at the park – 3401 Clairemont Dr – most of the coming week finishing up the video on how the YMCA, skateparks, ramps, and people who share can & do improve our communities.  Not everyone in the community can skateboard but the entire community can benefit from skateboarding.

Since starting the video the park has gone from

Screen shot 2016-08-21 at 12.19.43 PM

so I totally believe that people working together can build great things.  Plus there’s still more to build – there is always something to build at a skatepark.

As for where I’ll be shopping – Fashion Valley macy’s.  Every fashionista has a favorite macy’s & mine is Fashion Valley.

Plus in time for KAABOO 3 days of music, art, food – means you need to be prepared with outfits that do it all!

Screen shot 2016-08-18 at 6.21.50 PM

On Monday the 22nd I’ll be there with some of my favorite skater girls – they’re teaching me how to drop in on SkaterCross.

Screen shot 2016-08-21 at 12.42.12 PM

And later in the week I’ll be with Beaver Fleming – but don’t be expecting me to learn those turns.   Professional fashionista & amateur skateboarder – know & celebrate who you are!

Screen shot 2016-08-21 at 12.48.55 PM

ivivva in Carlsbad – clothes co-created with girls

ivivva has been in Carlsbad & now they’re moving to the Forum  – a new bigger store means more clothes, hours &  activities.

ivivva announcement

ivivva is inspired by active girls, created by lululmon and all about girls sharing their journey.  You know I’m about that too because more girls skateboard when they see girls skateboarding.


ivivva supports more than just yoga – they want girls active in whatever their passions are.

I’ve been lucky enough to work with them for awhile & I’ve seen them celebrate all kinds of sports from my favorite skateboarding to martial arts, ice skating, hoola hooping, baseball

Screen shot 2016-08-20 at 6.04.53 PM

basketball, running, soccer, ballet, horse back riding,

Screen shot 2016-08-20 at 6.05.24 PM

golf, weight lifting, gymnastics, tennis, boxing and any other activity a girl chooses to do.

In addition to sharing pictures on their IG they host events regularly.  And because this is a grand opening – the celebration will be huge.

ivivva 9 1 vip shop

Starting on Thursday September 1st with a VIP shopping night

ivivva 9 2 glow ride

to a Glow Ride on September 2nd

ivivva 9 3 hip hop

Hip Hop Yoga on the 3rd and

ivivva 9 4

Acro Yoga on Sunday September 4th.

I hope to see lots of you at the Grand Opening celebrations and if you can’t make it to Carlsbad – all ivivva stores support girls

ivivva (ih-vee-vah is actually a made up word. We believe that both the logo and the name represent the strength and beautiful individuality in all girls

or you can shop on-line.  And for sure share what you love and what you’d like to see.

Along my journey with ivivva, I’ve gotten to talk with Brienna Soo and Rachel Rivera two designers at the ivivva headquarters in BC Canada and I know they listen and want to hear more.

They explained how every season is brainstormed.  Image boards develop color schemes that tie to themes – they want the themes to reflect what active girls are interested in.  Likewise they want to know what styles you’re most interested in – for me it’s the skirt.  Plus tights – I can’t imagine going back to school without tights that go from the classroom to the skatepark and anywhere else.

Screen shot 2016-08-21 at 10.35.39 AM

Share what you’re doing because ivivva listens.    co-creation with girls from around North America is at the heart of everything ivivva does. We are always listening to feedback and ideas from girls to create exactly what she needs. Each ivivva product is intentional and designed specifically to help girls perform at their best in their various activities and pursuits

On IG you can tag your local store or ivivva and use the hashtag #ivivva because they want to help build a global community of brave, compassionate and adventurous girls – that get involved, support each other and impact the world around them in their own unique way.

If you’re skateboarding in your ivivva clothes for sure tag or email me too because more girls skateboard when they see stylish girls skateboarding & get encouragement.



Happy Birthday Skate Like a Girl – PDX

Screen shot 2016-08-20 at 3.25.59 PM

Skate Like a Girl in Portland is celebrating their 3rd birthday!  adidas skateboarding is helping them celebrate with #3StripesFor3Years.

You can join them September 10th

Screen shot 2016-08-20 at 3.29.46 PM

and you can find out all the details by clicking below – you don’t have to be in Portland to participate

Screen shot 2016-08-20 at 3.33.10 PM

For more on what Skate Like a Girl Portland does and why to support them – check out their IG or their about page below.

Screen shot 2016-08-20 at 3.38.01 PM

To me skateboarding is sport/art/transportation/exercise/rolling yoga & self-confidence building it’s why I share stories of girls & organizations that encourage girls to skate – more girls skateboard when they see girls skateboarding & get encouragement.

Screen shot 2016-08-20 at 3.41.16 PM

Inclusion – building self-confidence are always in style on & off the board.

Screen shot 2016-08-20 at 3.43.14 PM

Four Weeks to KAABOO Del Mar

Four weeks to KAABOO Del Mar it’s time to get serious about planning.

Screen shot 2016-08-18 at 6.21.50 PM

If you don’t have your tickets – get them now – there’s 1 day and 3 day passes.  I’m so excited to say I’ll be there all 3 days – because choosing between all the artists would have been too hard.

Screen shot 2016-08-18 at 6.24.50 PM

What to wear?  I’ve been working in the background and will be posting updates on my tips.  For sure you’ll see me there in Articles of Society & Adidas but 3 days room for dresses & sandals?

jeans and adidas

picture TooPretty

Who to go with – there will be plenty of parking but it’s always more fun to go with & hang with your squad.

As you make your plans – share them because I want to know why you’re excited to go & hope to meet up with tons of you.



All Good Deeds Make the World Better

Screen shot 2016-08-18 at 12.44.46 PM

Love that GRO – Girl Riders Organization took the time to share this rad event.   The more people who know about something – the more people who can do something & all good deeds, no matter how small – make the world a better place.  Kindness breeds kindness.

It’s easy to take going back to school for granted – there’s new clothes – new backpacks – and of course school supplies.  For many that’s not the case – getting back to school & being ready for school is a struggle.

I had the pleasure to help Skater Rising build backpacks for 20 in need on August 13th in Encinitas and I’m thrilled that more people are doing the same all over.  Hope many make it out to the House of Vans in Brooklyn on August 18th and even more check out Operation Backpack.

Thanks again GRO – love to hear how people are keeping it stylish on & off the board – hope more share their stories soon!



When I was doing the collage #girlscanskate USA I reached out to skaters and skate shops to find a girl in each state.

Vermont may be small in size but they are mighty with girl power.  Thanks to Talent Skatepark I found Hailsonrails aka Hailey Ronconi.

Screen shot 2016-07-08 at 3.23.13 PM

Screen shot 2016-07-08 at 3.21.39 PM

When I asked Hailey why she skates

I skate because it’s insanely fun, mentally and physically challenging, and so so so rewarding to progress and get better – it’s an addicting feeling. I think it’s good for girls to skate because it helps you overcome challenges, work towards goals, and gain confidence both on and off your skateboard. I love helping coach the kids at Talent, especially the younger girls – we see more and more younger girls coming through the park every day!

Oh and if you’re looking for Hailey she’s not always in Vermont – she knows how to travel with her board.  Thanks Hailey for sharing your pictures, stories, and coaching other skaters.  More people skateboard when they see stylish people skateboarding & get encouragement!

Screen shot 2016-07-08 at 3.26.18 PM


Skater Girls in Wyoming

When I worked on my collage of #girlscanskate USA – I met a lot of people.  One was Matt Wright – skater & supporter of other skaters.

He let me know about CWSA Central Wyoming Skate Association.

Screen shot 2016-08-15 at 5.17.16 PM

Picture above may be boys – but there’s girls at the park too –

cwsa drop in

Thanks Matt and thanks to all the skaters who take time to encourage others.  It’s not just more girls it’s more people who skate when they see skateboarding is fun.

Plus Happy Belated Birthday to Wendy – she’s been skating for about 4 months with some “help” from her sister – sometimes it’s the ones that prank us that love us the most!

Screen shot 2016-08-17 at 6.52.57 AM

And Wes – looks like some skateboards are needed in Wyoming!

Start the Day

Start the day the switch tre way

Screen shot 2016-07-08 at 3.54.13 PM

Asloboh123 aka Adrianne Sloboh shares this video of how she started the day.

If you look at her account you’ll see she has lots of good skate days!

Where are you skateboarding?  What’s your favorite trick?  When you share it helps others because more girls skateboard when they see girls skateboarding & we encourage each other.

New Mexico Needs Help – Update

Back in June, I wrote about Cecely505 and her mission to fundraise for the Gallup, New Mexico Skate Park.

She’s been busy since the post so here’s just a few of the awesome things that are helping to make the skate park a reality.

Screen shot 2016-08-15 at 10.17.49 AM

Drawings of what the new skatepark will look like.  I’m big into “seeing is believing” so to me drawings are a huge step towards the park opening.  And as of August 18th this is updated drawing.

Screen shot 2016-08-18 at 1.32.22 PM

Screen shot 2016-08-15 at 10.19.55 AM

Artists have been creating and donating pieces for #gallupskateparkfundraising.  Skate parks are expensive everyone’s donations (big & small) add up to build a park.

Screen shot 2016-08-15 at 10.24.41 AM

Some boards were sold and the 3 above were raffled off.

Screen shot 2016-08-15 at 10.30.46 AM

There’s been more coverage like Navajo Times above and by Too Pretty Brand below.  The more people who know the more people that can help out.

Screen shot 2016-08-15 at 10.35.17 AM

Thank you Tony Hawk Foundation for approving a grant for this park.

If you haven’t read about the skate park needed in New Mexico:

In a remote reservation community forgotten by most of the world, the extreme conditions are everywhere apparent. The inspiration for a decent and safe skate park has come from our young. In an environment filled with drugs, abuse, and domestic violence, the young Native Americans in our region are unable to be kids. Many turn to skateboarding for an outlet and comradery.

Unfortunately, due to the unforgiving terrain, the young skaters are forced to skate in unsafe locations such as dry washes and dilapidated parking lots. Skateboarders who live on the reservation may have no surface to skateboard at all and come to Gallup to skate in the same unsafe conditions.  The Southwest Indian Foundation has partnered with Gallup locals and the Native American skateboarding community to build a safe quality skate park. This skate park will be used by local Native American skateboarders, as well as the countless skateboarders who live on the surrounding reservations and come to Gallup to skate.

The plan is to break ground in Spring 2017 – for more information on how to help contact Cecely.

Screen shot 2016-08-15 at 10.46.22 AM

Skateboarding isn’t a Crime & stories like this show the good skateboarding does in communities.

Everyone changes the world it’s up to the individual if it’s a big or small, positive or negative impact – wishing you all go big & positive this Monday & every day.

UPDATE September 2016 – 3rd rendering of the skate park

ground breaking is scheduled for Spring 2017 when it’s warm enough to lay down concrete – the bowl will be added once more funds are raised