On my mission to get more girls skateboarding for fun & keeping it fashionable, I get to meet a lot of people – actually more people than I ever would have guessed. I am so lucky to meet people that are out there being the change they want to see.
One incredible person I’ve met on the journey is Gina Duffy, Founder of SheShreds.co after reading the SheShreds Manifesto:
It doesn’t matter what you mother told you that you could or could not do… should or should not be. It doesn’t matter that your teacher… or your coach said you would never make it. And it doesn’t matter that that guy didn’t give his heart to you the way he should have. All that matters is this moment… this mountain to snowboard… this wave to surf… this rail to grind… this last mile to run… this steep to bike up… this wake to jump… this moment to shred. No one can hold you back now. Shred on, sisters. Shred on! Gina Duffy, SheShreds.co founder
I had to find out more. I’m really glad I took the time to look at both their super cute collection and read their About Page – it’s a page that left me feeling inspired & charged up! If you believe in girl power – my interview with Gina is the one to read – it goes beyond skateboarding or any other one sport to really talk about the power all girls have and the power that can be unleashed when we work together! Read on, sisters, read on!
SF: I read that SheShreds.co started as an act of rebellion with one goal – to help girls shred without limits – what originally got you going on your mission?
What got me started originally was my FRUSTRATION for the tiny amount of product and support for females in action sports. So I started out kind of angry/rebellious but realized, I don’t want to put any negativity out there. I wanted it be about having a positive impact on females in action sports, shaking things up in the industry and putting a positive and supportive message out there.
SF: SheShreds.co was born out of your fierce love for action sports, fashion, and adventure. What was the original reaction you received? Over time have more people embraced that girls can be both active & stylish?
We’ve gotten a positive reaction since day one. Many people, athletes, other companies said, “It’s about time. This needs to happen.” We’ve been fortunate that people really connect with our mission and our cause. We received such an outpouring of excitement from girls who ride, it’s been a really amazing experience being able to connect with all these incredible girls around the US and in other countries and building our own “shred network”.
Girls want to feel good and express their own personal style when they’re riding and we’re helping them accomplish that with our branded apparel. We like to call our branded apparel a “badge of empowerment”. Wearing our gear while you’re out shredding and knowing you are part of a movement to support females is empowering! One of our team athletes, Liv Hetzel, a skateboarder & snowboarder from Wisconsin summed it up perfectly, “Even when I am at the skate park or on the hill riding by myself, I never feel alone now that I’m a part of SheShreds.” That is EXACTLY what we are trying to accomplish.
SF: SheShreds.co values are Passion, Freedom, Style, Courage, Pain, and Support – which I love & believe in – how do you think we get more girls working together and building each other up in sports rather than competing against one another. I’ve heard the reason there’s so much competition is because there’s a belief that there’s limited support for women athletes – your thoughts?
Thank you! As a shredder, you know it takes ALL of those qualities to ride and push yourself. But I think support is the MOST important. It’s funny, I just had a conversation about the competitiveness that can sometimes turn to cattiness with a pro snowboarder recently. We just don’t get it. Maybe we’re optimists! Yes, I think some of it has to do with the limited opportunities for females for sure. Everyone is trying to claw and scratch at the same tiny little nuggets. But, I think some of that has to do with society and girls feeling like they’re always being judged in every aspect, including in ways that they have no control over (like the way you look). At SheShreds we are all about building each other up and inclusion. We’re just as stoked about the girl who is just learning and getting into these sports as we are with pros who are breaking barriers. Each and every female who participates in these sports is super important. Without more girls getting into these sports we all fail. So if girls want more opportunities, it’s extremely important that they help encourage and introduce other girls to these sports.
SF: I’m the skatingfashionista so I’ve got to know – what’s your favorite piece in the collection? BTW I’m loving the baseball tees and that you have girl sizes – I love to see young girls wearing clothes with a strong, positive statement.
First of all, I LOVE that you are “the skatingfashionista”. That’s so rad! Let’s see, it’s hard to pick, but I love a good baseball tee as well and if it has a positive empowering message, even better. We need to remind ourselves how fierce we are on a daily basis! We’ve got some really cool stuff coming out for Fall & Winter in a few weeks!
Right now we only sell online on our website. We wanted to concentrate on supporting females and female focused events and building our audience. We definitely plan to be in stores and boutiques in the near future!
SF: You have an impressive Ambassadorship Program – when did that start and how can girls become part of the community?
We had an incredible amount of girls (young & old) reach out to us because they wanted to be a part of the company, the brand and this movement somehow. They were so excited about our mission and message of female empowerment. We knew we had to do something with all of this momentum and we created our ambassador program. Each girl is riding at different levels, but what is most important to me are that they are the MOST PASSIONATE! Some have overcome near death car crashes and told they would never walk again or deal with debilitating heart disease and these sports are what give them purpose. Some have lived out of their cars to have access to the sports that they live for. These are the girls who I want out there representing our brand and introducing it to other girls. If you’re passionate, if you’re fierce, if you’re cool, kind and positive hit us up at firstname.lastname@example.org and tell us why you’d like to be on the crew!
SheShreds.co is living & breathing the positive change – they are out there sponsoring events like the female divisions for the Only Online Global Wake Competition and EXPOSURE Skate.
I’m definitely glad I met and look forward to knowing Gina & all of SheShreds.co